Logo Nike

Logo Nike

I'm going to start with simplicity as it really is the make or break point when choosing a logo. A good logo shouldn't be too busy. Busy logos are those that have more than one "concept" to it, a good designer will focus on a concept that represents your company while keeping things simple. This however does not mean you have to choose a concept that you specialise in, for example a DIY store doesn't need to have a tool in the logo nor does a car store have to have a car in the logo.

Logo Nike

The Nike logo is a very simple yet effective logo. Even without the brand name, the "Swoosh" alone is recognizable and memorable worldwide. It was created by a graphic design student back in 1971 for a new athletic brand now known as Nike.

Logo Nike

A good example of this is the Nike logo. The main thing that represents Nike is the Tick design AKA "Swoosh" design. The Swoosh represents the wing in the famous statue of the Greek Goddess of victory although not many people are aware of this. We all recognize the design as a swoosh for speed and as Nike are known worldwide for providing sports shoes it represents the company well. The swoosh is known notoriously worldwide whilst the company continues to strive and get bigger, it's the perfect example of a simple yet very successful logo.

Logo Nike

This one is a given and I won't need to explain it much. A good logo needs to be effective/unique in a sense that, it needs to sink it's teeth into your brain.

Logo Nike

Unless you've invented a new spaceship that lands people on the moon for £20 per person then you're going to have competition in whichever business or industry you part-take in. For this reason you will need a logo that is not only simple but also effective and makes people remember it whenever it isn't staring them in the face. I've chosen the LG logo for this example.

Logo Nike

I personally love the LG logo, it is a logo that sticks in your head and is memorable wherever you go. It's simple and yet very effective, which is the factors that make a good logo. The designer incorporated the L and the G to into a face which represents the companies name "Life's Good".

Logo Nike

Logos aren't just used on web, a logo will be used anywhere to represent the company. There is no point in having a logo that looks amazing on a webpage but when transferred to print is not versatile. There are many factors that come into play when deciding an effective logo, you need to think "Will it look good on print?" then there's "What happens if I want it printed in black and white?" oh and also "Will my logo look good enlarged for a poster?" Make sure you consider all of the possible factors and criteria when choosing a logo for your business.

Logo Nike

Last but certainly not least is appropriate. Every logo needs to be appropriate for the type of business it portrays. An accountant isn't going to want a baby incorporated into the logo, like-wise an online baby store isn't going to want a pen or calculator incorporated into their logo. This however is common sense. A good logo will need to have the appropriate font, colours and concept all whilst keeping things simple. The perfect example to give is the Disney logo.

Logo Nike

An appropriate logo must suit the business it stands for, Disney achieves this by a milestone. My first opinion of the logo when you look at it is the childishness of it all. The inaccurate lines, the scribbled "dot" and the plain colour. It's perfect for a children's entertainment company. It wouldn't really work to have cooperate colours and a times new roman font now would it? It does however fit in perfectly for children.

Logo Nike

Any logo must represent the company in an appropriate way, this is one of the most important factors you need to decide on when choosing a logo for your company.

Logo Nike

Logo design is like the overall statement of what you are about in a compact form. Have you heard the saying "A picture is worth a thousand words"? This is true when it comes to logo design. People have an immediate psychological and emotional response when they view a logo. Before placing a big order or closing a business deal, they will most likely see your Logo first. A good logo can bring your company this deal or be enough to scare them into place this order. Every company has its own significant logo which reflects different logics and histories.

Logo Nike

One of the most recognized logos in sports is the Nike logo. This logo design is well known around the world. Many great sports legends, like Michael Jordan and Tiger Woods, have worn this logo. The Nike logo is astonishingly simple. It features nothing but an orange check mark. It has no name, yet it distinguishes itself from all other ticks. Even though everyone recognizes this unique logo design, no one really knows why the swoosh logo was chosen as the company logo.

Logo Nike

Nike was founded by Phil Knight in the 60s, but at that time, he called it "Blue Ribbon Sports". The name Nike and its trademark swoosh design were brought about later. The swoosh logo was originally developed by Carolyn Davidson in 1971. The thought that the designer had in mind was about the wings of the Greek goddess Nike, who was the source of inspiration for many great and courageous warriors.

Logo Nike

Together with the 'Just Do It' slogan, the Swoosh logo perfectly expresses the essence of the Nike brand and its philosophy. It helps people achieve the determination needed for reaching a desired mark in their sporting activities. The greatness of the Nike logo is that it is simple yet effective. Revolutionary, yet ordinary. It is one of the greatest and easiest logos in the history of corporate logo design.

Logo Nike

Ferrari is an Italian car manufacturer which is involved in the Formula One World Championship. The company was founded by Enzo Ferrari in 1929.The famous symbol of Ferrari is a black prancing horse on a yellow background, usually with the letters S F for Scuderia Ferrari. This logo designalso has three stripes of green, white and red (the Italian national colors) at the top.

Logo Nike

The Prancing Horse was a symbol used by Count Francesco Baracca, who was an ace fighter pilot of Italian Air Force during World War 1. He died young while fighting fearlessly. Count Francesco Baracca used the Prancing Horse symbol at the sides of his plane.On June 17, 1923 Enzo Ferrari met Baracca's mother Countess Paolina, after winning a race at Savio track in Ravenna.

Logo Nike

It was then that the Countess Paolina suggested that Enzo should have a logo design and use the symbol of prancing horse, as it would bring good luck. It was not until 1940 that Enzo Ferrari began to use the symbol. This later on became the part of the world famous Ferrari logo, and is part of Ferrari's logo design to date.

Logo Nike

We all know that a good first impression has a long lasting impact. Human beings have the inherent nature of building up their perceptions on the basis of visual stimuli. This particular aspect of human nature is applicable in all walks of life. Be it dressing up smart for an interview/ presentation, wrapping a gift in an elegant paper or even a good handshake with a pleasing smile while meeting a person…the ways we adopt to impress is beyond the scope of compilation. We all strive to make that good first impression to make things work in our favor. It is often believed that a good first impression is all about being flamboyant and colorful. This notion is not necessarily true coz strong messages if communicated in a simpler way can serve the purpose in the best possible manner. A simple logo design that conveys a strong message can lead to the creation of a magical brand.

Logo Nike

A logo is an image that represents a company to the outer world. It may not essentially communicate about the business domain of a company but should ideally generate a certain sense of being positive and trustworthy. Think of the swoosh symbol of the “Nike” logo. Nike is a well-known brand dealing in sports shoes and clothing. The swoosh symbol hardly has anything to do with its product line, but it generates an even stronger and positive message. It all depends on how we perceive this logo. Some may see it as a “tick” indicating it as a choice (among the rest) while some others may interpret it as a rising curve that depicts the success of the brand and there could be some having a different interpretation altogether. The Nike logo is a classic example for the importance of having the element of simplicity in a logo. The use of a swoosh can be found in the form an arc, a partial ellipse or an orbit in the logos of well known corporate entities like Samsung, Infineon, Whirlpool and many others.

Logo Nike

The primary reason of such success and wide usage of a swoosh is mainly due to its simplicity, timelessness and the flexibility of reproducing it in various shapes and formats, without compromising on the overall quality of the image. This brings us to yet another aspect of a logo that needs to be complied with while designing it. Logos with heavy graphics are not only complex to interpret but also looses the flexibility of it being reproduced in various shapes and sizes. Apart from that, heavy graphics also inflates the cost of reproducing it in various formats. Top brands like Coca-cola, Microsoft, Intel, IBM, General Electric and many others have simple yet professional logo designs.

Logo Nike

Graphic design is much in demand these days. Each company needs to make a brilliant mark on the market and it is graphic designing that makes this possible by building solid corporate identity. This article will give five sure shot ways to design the most creative and successful logo design, which is undoubtedly the most important feature in creating a corporate identity. Given are logo design tips that can help any amateur or professional logo designer.

Logo Nike

K.I.S.S (Keep It Simple, Stupid!) has actually become the modern mantra of success especially in the online business. It is not important to have a hi-fi logo design that is a visual treat but cannot make a lasting impression on the minds of the customers. If carefully observed then all the big brands have the most simple logo design that registers in everyone's mind quickly. For instance, Mercedes logo, Nike, McDonald's, Adidas, Honda and so and so forth are all simple but yet effective in leaving a long lasting impression on the viewer's mind. So the golden rule is to try not creating an over-exuberant design but a simple one that resembles your company image in the best possible way.

Logo Nike

Most logos of the branded stuff if observed carefully are in Black and White which are not really considered as colors in the designing world. However, B&W has its own charm and make a style statement in itself. But if you do feel like using colors in your logo design then make use of a good color scheme so that it can give your logo a professional look. For instance, using pink/blue and white for a toy company logo is good but not really when making a logo for a lawyer's firm. It is also worth it to select befitting back ground color for your logo.

Logo Nike

Be it Nike's right sign or McDonald's M sign, pick up any big brands logo and you will see that they are very much appealing not only to the eyes but also the mind. The moment you see them, your mind registers it. Creating a logo that appeals both to mind and eyes equally is very significant in establishing a corporate identity in the market. A good logo designer always tries to create a unique logo that has not been seen ever by anyone. The freshness of such design will give the viewer an excitement and hence make the logo striking enough to remember a lifetime.

Logo Nike

It is not necessary that a logo must comprise of something written in it but if you wish to have some phrase or name in it then it better to select the right kind of font and font size. For instance, you cannot be using children's handwriting font for an insurance company or an old English font for a day care center. Use of the appropriate fonts matters a lot in logo designing.

Logo Nike

Making use of vectors rather pixels is more advisable as it is scalable and is of high quality. This is most beneficial when the logo needs to printed on paper or other sources. The change in the size of the logo will not spoil it looks and hence, it appears better always whether it be on the business cards or banners or posters.

Logo Nike

Logo Nike

Logo Nike

Logo Nike

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