Logo Nike
Your logo is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.
Logo Nike
In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.
Logo Nike
For the creation of your logo, you are free to choose either a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term "designer" to include whichever type of business or individual is applicable to your case.
Logo Nike
First off, you should decide on your budget for your new logo. They can cost anywhere from $300-1500 (USD), and sometimes more. Just remember that you get what you pay for, and a designer's fees will reflect experience, client history, and professionalism. Investing in a logo (and a corporate identity to go with it) is one of the most important first steps you can take when building a brand. A logo is worth much more than the hours it takes to create it.
Logo Nike
You can find logo banks and contest sites online and get one for around $150. There are even different freelancer sites where people bid insanely low prices-like $50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers may take forever, not communicate well, use clip art images (a definite no-no), and may not provide you with the correct files you need for both print and web use.
Logo Nike
Logos are considered to be an important aspect of the branding process. They assist in making a memorable business identity. This is the reason why companies are now paying heavily in creating a business identity. More and more funds are now being invested on the design of corporate logos. But the amount is mostly substantiated by the uniqueness of ideas and the weight of the work done by designers.
Logo Nike
Not every prominent brand was created for exorbitant prices. I believe most of us are aware of the fact that a famous logo, Nike Swoosh, was made for a miserly $35 cost, but the same logo is now the rationale for one of the most eminent brands in the world. We can also find a number of cases in the UK market as well. Even though the cost of famous logos are not usually disclosed to the common man, I tried to find out what famous logos cost these days in UK market.
Logo Nike
Why are logos so important? Think of some of the most famous company logo designs of our time. Nike is a good example, but what does that internationally recognized "swoosh" symbol coupled with a graphically enhanced depiction of the company name really do for Nike? A logo is a starting point for any form of communication in which the company engages. All marketing materials incorporate the company's identity. All advertising incorporates the company image. All promotional materials incorporate the company logo. You see the Nike swoosh on shirts, sweatshirts, hats, key chains, and a host of other promotional stuff that has nothing to do with Nike's core business: shoes. Nike can now use the "swoosh" symbol without the name and people all over the globe know its Nike. How powerful is that? Assuming your company has a positive image; mere recognition of the symbol is enough to get the job done. If it's from Nike it's got to be good -- no need to read.
Logo Nike
Nike is a great example of a company that illustrates how company image and logo relate. Today most people think Nike and they have positive thoughts but in the not too distant past Nike got caught up in a bit of a scandal over the child labor practices in some of their international manufacturing locations. For those who were aware of this issue, the Nike logo now evoked negative images. But as many great companies do in the face of trouble, Nike responded and responded effectively. Today most people see the child labor issue as ancient history and once again the image conveys positive images.
Logo Nike
In today's economic climate, banking logos provide more examples of how a company's overall image and its logo are intertwined. When banks like Bank of America and Chase were increasing credit lines and credit offerings, we all loved them. Spotting the BofA flag logo evoked a positive response. But if you've had your interest rates raised by these banks, how do you feel now when you see their identity? The learning point is the greatest identity in the world will not help a company with a negative public image improve that image. Let's talk about a few other famous logos and see what we can learn from them.
Logo Nike
Apple is one of the few logos that never included the company's name. It is a rare, pure symbol only logo. Today, the Golden Arch symbol no longer needs to include the name "McDonald's" for brand recognition, but it didn't start out that way. FedEx is an example of a words only logo. The name FedEx is graphically enhanced with color, contrast, and box shapes. Some might argue that the enclosed box is actually a symbol. What we can learn from these three is that they all share common characteristics.
Logo Nike
The characteristics that made these corporate logos famous can be summed up in a single word: simplicity. The value of simplicity is that it breeds functionality. All three of these logos are completely functional. They can be enlarged or reduced and reproduced in black and white without any impact on the message they convey. The evolution of the Apple logo illustrates this point. This image originally appeared with layers of different colors, but this limited its functionality. When the logo appeared on the cover of some Apple laptops, it just didn't look good. Now it's a mono color logo. All famous logos follow the most difficult to master design principle: Keep It Simple Stupid!
Logo Nike
In the mid 1980s the Nike shoe company came out with several new shoe designs, most particularly created for the sports industry that had always supported Nike so well. Along with new designs, during this period Nike negotiated a contract with Michal Jordan, a well-known, and highly popular, basketball player. Over the next two decades Nike would carry on a line of Jordan shoes in various styles, even after Jordan's retirement from pro basketball.
Logo Nike
The two major features that set Nike Air Jordan shoes apart from other sneakers were in the design of the shoe itself, and in the logos printed on the shoes. The earliest shoes, released in 1985, were a leather base in both high top and low top varieties. They were the first shoes to carry the winged basketball that would come to be known as one of two Nike Air Jordan standard logos. This logo would appear on three versions of Nike Air Jordan Shoes, printed on either the side near the ankle or on the tongue of the shoe. When the fourth version was introduced in 1987 the logo was changed to what was dubbed the 'jumpman' a picture of a basketball player going up for a slam-dunk. This logo appeared on many places depending on the particular shoe. Sides, tongue and sole were all fair game for logo placement and the jumpman appeared on all.
Logo Nike
The most unique feature of the Air Jordan line though was in the Nike Air technology. This allowed for a design that brought extra air into the sole of the shoe, creating a better cushion for the foot of the wearer. All of the Air Jordan shoes had this technology, but it became much more visible in the later lines. In these designs a squeezable shoe 'pump' was installed into the tongue of the shoe. By pressing the pump a customer could change the firmness of the fit of the shoe, adjusting this for personal preference and maximum comfort.
Logo Nike
Currently many top of the market shoe stores sell the Nike Air Jordan shoe lines at full retail prices, leaving wholesale Nike Air Jordan for outlet stores, prices ranging from $70 to over $300, averaging out around $100. In order to combat these prices and take a share of the wholesale Nike Air Jordan market online websites such as urbanhotlist.com have appeared. They offer discounted prices on these shoes, through wholesale options and bulk orders. This guarantees the authenticity and quality of the shoes, but for a much lower price.
Logo Nike
Both advantages and disadvantages exist when it comes to purchasing from an online wholesale site, like urbanhotlist.com. The access to a much broader base of merchandise, in this case additional colors and styles of shoes that might not be available in stores and at wholesale pricing, can be kept reasonable, even after shipping and handling.
Logo Nike
Famous for its athletic footwear, NIKE (pronounced NI-KEY is the twentieth century footwear that lifts the world's best athletes to new levels of outstanding ability and achievement. But Nike shoes are not only for the sportsperson as today's hip and trendy crowds just love the styles designs and comfort that these sporty shoes offer too.
Logo Nike
The origins of this global giant started life as a small distributing outfit located in the trunk of Phil Knight's car. From these rather unfavorable beginnings, Knight's brainchild grew to become the shoe and athletic company that now defines many aspects of popular culture and countless varieties of 'hip.' Nike really is quite a success story formed from very humble beginnings.
Logo Nike
Let's take a look at this popular brand and see why it has become what it is today. Let's start off with the Swoosh logo that has become synonymous with the company.
Logo Nike
The SWOOSH logo is simply Nike's graphic design and was created by a lady student Caroline Davidson way back in 1971. It actually represents the wing of the Greek Goddess NIKE, hence the company name. Caroline Davidson was just a student at Portland State University when she first met Phil Knight. She was studying advertising while he was teaching accounting classes. They got acquainted when she started doing some freelance work for his young company.
Logo Nike
Now what I'm about to write next will probably take you aback. One day, Phil Knight asked Caroline if she could design him a logo that could be placed on the side of a shoe. After some time she presented him with the SWOOSH, and he handed her $35.00 for here work. It was in the spring of 1972 that the first shoe with the NIKE SWOOSH was introduced, and the rest, as they say, is history!
Logo Nike
The company has gone from strength to strength ever since and today has an international reputation for producing great quality sports footwear and other sportswear products. In fact the most sought after baseball footwear today is a pair of Nike air baseball cleats, but the Nike image will dress the dedicated Nike follower from head to toe in its products. Nike also has a wonderful lineup of quality sports bags and like all their creations the range is forever changing.
Logo Nike
Companies don't just become brand names over night, they have to earn it, and even then they have to continually strive to change with the times in order to keep their position in the market place. As far as Nike products are concerned, you can be sure that you are getting an excellent product from a sports company that you can trust. They even have a line in golf bags and caps, as they have now become known for quality sportswear and not just the athletic sports shoes that started it all off.
Logo Nike
But all other products aside, for me it's the Nike shoes that I just love the best. This company take their designing and method of creating running shoes and all other types of sport shoes very seriously indeed, and folks just know that when they buy Nike athletic footwear that they are getting great value for money, high quality, comfort, and the best protection for their feet.
Logo Nike
When it comes to power, energy and strong impact in design, sports is always on the top of the list. Branding has never been a neglected issue in sportswear.
Logo Nike
A lesson to small business beginners and upcoming brand starters out there: a popular sports logo has always something to teach you.
Logo Nike
Lets take for example the top 3 sportswear brands today: Nike, Puma and Adidas. having gones so far into the industry, surely thay have proven that something they have really works.
Logo Nike
The top 3 brands in sport today has well-known faces in the form of their sports logo designs. These designs have been through a lot at it pays well to know how they tick and what they say to the common consumer. the logo design is always a clue to the company's inner recipe of success. Here's what the most recognizable brands in the sports world tells us:
Logo Nike
The story behind the Nike swoosh is lore in the graphic design world. Graphic design student Carolyn Davidson made the swoosh along other designs. Phil Knight did not love the original design but pressed with time, picked the simple swoosh out of the lot.
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